Monday, October 31, 2016

8:30 - 10:00 a.m.

62-B. Insights Into the New World of Digital Marketing

  • Examine how mature consumers use the web to get information about life plan communities and the services they offer.
  • Learn what older adults do (and don’t) want from websites and what online tools they use to choose a community.
  • Discuss ways to improve the effectiveness of your marketing campaigns by better engaging, educating and capturing leads online.