Tuesday, October 31, 2017
8:00 - 9:30 a.m.
62-D. Revisiting Your Brand Relevance
Explore ways to make subtle connections between your organization’s mission, culture and brand promise.
Discuss the importance of seeking out a more consumer-friendly brand positioning that appeals to today’s consumer.
Learn about common mistakes made in branding and rebranding efforts that negatively impact mission and culture, while confusing the marketplace.
, President, Varsity, Wormleysburg, PA
, Executive Director, Passavant Community, Lutheran SeniorLife, Zelienople, PA
, Executive Director, Presby's Inspired Life, Jenkintown, PA