Tuesday, October 31, 2017

8:00 - 9:30 a.m.

62-D. Revisiting Your Brand Relevance

  • Explore ways to make subtle connections between your organization’s mission, culture and brand promise.
  • Discuss the importance of seeking out a more consumer-friendly brand positioning that appeals to today’s consumer.
  • Learn about common mistakes made in branding and rebranding efforts that negatively impact mission and culture, while confusing the marketplace.
  • Wayne Langley, President, Varsity, Wormleysburg, PA
  • Laura Roy, Executive Director, Passavant Community, Lutheran SeniorLife, Zelienople, PA
  • Russell Mast, Executive Director, Presby's Inspired Life, Jenkintown, PA