Monday, October 31, 2016
8:30 - 10:00 a.m.
62-B. Insights Into the New World of Digital Marketing
Examine how mature consumers use the web to get information about life plan communities and the services they offer.
Learn what older adults do (and don’t) want from websites and what online tools they use to choose a community.
Discuss ways to improve the effectiveness of your marketing campaigns by better engaging, educating and capturing leads online.
, President, Creating Results, Inc., Woodbridge, VA
, Director of Strategic Planning, Creating Results, Inc., Barrington, RI