Independent Living Penetration Rates: 1 Indicator of Market Demand
Independent living penetration rates are an important indicator of market demand for new development and expansion projects.
Independent Living Penetration Rates: One Indicator of Market Demand is a white paper that was originally issued in 2007 to share the Dixon Hughes Goodman methodology for calculating independent living penetration rates.
This white paper reflects updates to statistics from a variety of sources.
Penetration rates help measure the degree to which a market is either underserved or saturated. Simply put, what percentage of the qualified market must be captured to achieve stabilized occupancy?
Different types of penetration rates give insights into various stages of a project’s development.
While the methodology for calculating penetration rates has not changed, this white paper reflects updates to statistics from the latest publication of the American Seniors Housing Association (ASHA) State of Senior Housing as well as new statistical data from our proprietary database to provide context and comparison.