Wednesday, November 1, 2017

11:30 a.m. - 1:00 p.m.

71-H. Digital Marketing on a Dime

• Hear how one organization has used digital, social media and search engine marketing to drive occupancy on a tight budget.
• Examine ways to use continual results measurement to track consumer behavior and improve lead capture.
• Learn to empower “non-marketing” staff to make data-driven decisions to keep cost per lead and cost per move-in low.

• Angela Green Urbaczewski, VP Sales & Marketing, Colorado Springs, CO
• Derek Machado, Owner / Creative Director, FIVE19 Creative, Richmond, VA
• Shawn Dean, Director of Digital Strategies, FIVE19 Creative, Midlothian, VA