Sunday, October 27, 2024

2:30-3:30 p.m

B. Don’t Wait to Share Your New Project’s Selling Points

Before beginning a new project, every development team must take time to identify that project’s key selling points and then create a plan to share those selling points with constituents. That’s what Trinity Landing did. The life plan community in Wilmington, NC, began planning and preparing for its opening more than five years before the first resident arrived. During this session, you’ll hear from the financial advisor, general contractor, marketing team members, architects, and owners who started planning Trinity Landing in 2017. They’ll discuss the importance of identifying and solidifying a unique position in the market and using it to create a clear competitive advantage. Hear about their sales goals, successes, and lessons learned.

  • Ann Pressly, Director of Sales and Marketing, Trinity Oaks
  • John Franklin, Founder and Principal, Pearl Creek Advisors, LLC
  • Rob Love, President & CEO, Love & Company, Inc.