LIFE PLAN COMMUNITIES

Sunday, October 27, 2024, 1:00 – 2:00 p.m.
1-A. What AI-Driven Solutions Will Impact Aging Services?
Artificial intelligence (AI) can help aging services organizations provide the best possible care while relieving pressure on overburdened staff and engaging older adults in preserving their health, independence, and dignity. During this session, a global aging expert, technology innovator, and aging services provider will discuss the current and future market for AI-driven solutions in senior living and the innovations that promise to make the most significant impact now and in the future. Presenters will showcase Cypress Living in Ft. Myers, FL, which is using an AI-powered solution to detect and prevent falls. You’ll go home ready to begin your AI journey.
  • Roeland Pelgrims CEO And President, Nobi USA
  • Sarah Thomas Venture Partner, Meztal
  • Joe Velderman Vice President of Innovation, Cypress Cove
  • Jack York Founder/Chief Story Teller, TaleGate 4 Joy
  • Simon KTester Tester, The Meth-Wick Community
Sunday, October 27, 2024, 1:00 – 2:00 p.m.
14-A. Living Well Initiative: A Sea Change for Community Planning
Housing the country’s future aging population will require a sea change in how architects and planners think about community spaces, services, and what it means to grow older. That sea change is already taking shape through the Living Well Initiative, a consortium of Milwaukee-area corporations seeking to help future architects and designers consult with older adults as they imagine the future of senior housing. This session will describe a participatory research experience during which University of Wisconsin Milwaukee students worked with older adults to create alternative models of university-affiliated communities for older adults. Presenters will show you how to use the same techniques to imagine new housing options while integrating older adults into the community’s social fabric.
  • Eric Harrmann Chief Design Officer, AG Architecture
  • Brian Schermer Professor, School of Architecture and Urban Planning, University of Wisconsin Milwaukee
  • Anya Vanecek University of Wisconsin – Milwaukee
Sunday, October 27, 2024, 1:00 – 2:00 p.m.
26-A. Helping Frontline Caregivers Navigate Microaggressions
Many frontline professional caregivers have experienced microaggressions at one time or another while working in senior living organizations. These everyday slights, insults, and putdowns generally come from well-intentioned individuals who may be unaware they have engaged in demeaning ways. Intended or not, microaggressions can profoundly impact individuals across a wide range of identities. This session will delve into the nature of microaggressions and offer actionable strategies to help individuals and leaders address them. Presenters will demonstrate a mindfulness technique that helps professional caregivers proactively address and cope with microaggressions. You’ll return home better able to recognize the manifestations and impact of microaggressions and create a proactive and supportive environment for frontline caregivers in your organization.
  • Marsha Wesley Coleman Senior Consultant, Praxis Consulting Group
  • Jennifer Jimenez Marana CEO/Founder, Marana Consulting
Sunday, October 27, 2024, 1:00 – 2:00 p.m.
39-A. How to Gain Resident Buy-In on Substantive Changes
Is your life plan community planning a substantive change that needs buy-in from residents? Then this session is for you. Senior Living experts in operations, strategy, communications and marketing will fill you in on a strategic process that stresses the importance of transparent and frequent communication, education, and resident involvement. Learn the importance of raising awareness and understanding to build resident support when you announce a prospective change and maintain community engagement. Take home evidence-based recommendations and best practices that will prepare you to implement positive and lasting change within your organization.
  • Len Weiser Board Member, LeadingAge PA
  • Sandy Taccone Principal, Chief Executive Officer, Blue Blaze Associates, Blue Blaze Associates
  • Wendy Scott Principal, Chief Strategy Officer, Blue Blaze Associates
Sunday, October 27, 2024, 1:00 – 2:00 p.m.
52-A. Should You Transition Away from Skilled Nursing Care?
The demand for skilled nursing home care has waned in recent years due to the improved health of older adults, reimbursement changes, and increases in care provided in non-skilled settings. This session will focus on three senior living communities that are transitioning from skilled nursing to alternate care models. Presenters will describe a renovation project that converted skilled nursing spaces to memory care, a campus expansion that closed an on-campus skilled nursing setting, and a ground-up life plan community development that offered comprehensive care without on-campus skilled nursing. Join colleagues to discuss how transitions in care delivery can impact financial performance and their implications for strategic planning, financial management, resident relations, and operations.
  • Frank Rockwood Co-Founder, Rockwood Pacific
  • Mary McMullin Chief Operating Officer, Front Porch
  • Mary Linde Chief Executive Officer, Heritage on the Marina
  • Laura Darling VP of Communications, Front Porch
Sunday, October 27, 2024, 1:00 – 2:00 p.m.
53-A. Senior Living: Revitalizing and Energizing Communities
Nonprofit senior living organizations are redefining themselves as catalysts that revitalize and energize the communities in which they operate. This session will explore how Landis Communities has taken steps to revitalize and energize its Lancaster County, PA community. Presenters will describe how the organization’s affiliation strategy fueled its sustainability in a community it has served for over a century. They’ll explain how Landis Communities developed a satellite middle-market product and how it adopted a more holistic approach to dementia care so it could serve people with cognitive impairment who are living in their own homes. Review the historical evolution of this nonprofit senior living organization and learn from its example how your organization can remain relevant, robust, and innovative.
  • Evon Bergey Vice President of Operations/ COO, Landis Communities
  • Elizabeth Soto Diversity Consultant, Landis Communities
  • Max Winters Senior Designer, RLPS Architects
Sunday, October 27, 2024, 1:00 – 2:00 p.m.
73-A. Three Critical Components of a Successful Sales Program
After years of high inflation, it’s more important than ever for your senior living community to maximize its revenue by rebuilding and maintaining high census levels. There is no single strategy for accomplishing this goal. Instead, your organization must ensure that all facets of its marketing and sales programs work together to maximize sales and revenue. This session will examine three critical components of a successful sales program: developing a solid brand, ensuring consistently strong lead generation, and maintaining strong sales practices. Presenters will focus on how two life plan communities dramatically increased their independent living census by successfully implementing strategies to improve all three elements.
  • Rob Love President & CEO, Love & Company, Inc.
  • Troy Cannaday CEO, Carlyle Place
  • Dick Wager CEO, St. James Place
  • Genie Heer Strategic Sales Advisor, Love & Company, Inc.