Senior living communities often face two marketing challenges: filling one-bedroom and studio apartments and increasing diversity within their resident populations. This session will explore how communities can achieve both goals by reaching out to solo agers, including those from diverse cultural backgrounds, the LGBTQ+ community, and other historically underrepresented groups. Presenters will examine the unique needs and aspirations of solo agers while sharing effective marketing strategies designed to attract them to senior living communities. You’ll gain tips for hosting marketing events that showcase smaller residential units that have traditionally remained vacant and acquire insights to help you connect with prospective residents from the Black, Latino, Asian, and LGBTQ+ communities.

Growth is the most effective strategy for nonprofit organizations seeking long-term sustainability in the senior living sector. But where should you establish a new project, and which senior living offering will best meet the needs of older adults in your chosen locale? This session will help you tackle the formidable task of identifying and prioritizing new locations where your organization can grow. Presenters will guide you to think strategically about potential sites for new growth and show you how to use data tools to prioritize where to conduct detailed site searches and market analyses. You’ll also learn to leverage market-driven information to select the type of project most likely to succeed in your chosen area.

It can be challenging for a marketing team to strike the right balance between promoting a provider organization’s corporate brand and advancing the brand identity of one of its senior living communities. During this session, a multi-site senior living leader and a marketing consultant will team up to present primary research on how prospective residents perceive corporate senior living brands compared to the brands of individual communities. Presenters will share a roadmap to help you refine your brand identity, boost occupancy, and create a unified, compelling message that reflects both corporate values and local charm. You’ll take home tips for ensuring your brand stands out in a competitive senior living market.

Artificial Intelligence (AI) will take center stage as an active panelist in this unique session. Join an IT consultant and two senior-level IT specialists from LeadingAge member organizations as they invite ChatGPT, an interactive AI model, to tackle senior living challenges in real time. Human panelists will begin the session by sharing their insights into how AI impacts operational efficiencies, resident engagement, strategic decision-making, and resident care in aging services. Then, attendees and panelists will engage in a lively question-and-answer session with ChatGPT. You’ll discover how AI can respond to your organization’s unique challenges and how to critically evaluate AI tools before implementing them in your organization. Don’t miss this opportunity to see AI in action.

Remote patient monitoring (RPM) technologies can transform care delivery across the continuum. This session will showcase two types of RPM devices: contactless devices that track key clinical indicators like heart rate and respiratory changes, and connected devices like blood sugar monitors, blood pressure monitors, pulse oximeters, and digital scales that collect vitals remotely. Presenters will explain how these technologies help prevent health complications and unnecessary emergency room visits by sending data to remote clinicians who can follow up with care teams as needed. Discover how RPM technology can help your organization reduce staff burden and improve resident/patient (and family) satisfaction. You’ll gain practical insights for selecting and deploying RPM solutions in your community.

Three years ago, few people were aware of large language models like ChatGPT, an artificial intelligence (AI) tool capable of understanding, generating, and manipulating human language. This session will explore how far we have progressed in 36 months. Presenters will provide an overview of how AI is reshaping aging services by enhancing efficiency, communication, and workforce support. They will also highlight how providers use AI to streamline operations, improve the resident experience, and empower staff. Whether new to AI or looking to refine your approach, you’ll gain a practical perspective on leveraging these powerful technologies to enhance your operations.

Research suggests that strong social connections can help reduce loneliness and depression, ease emotional challenges, support cognitive function, and enhance life satisfaction and fulfillment. This session will showcase how technology engagement platforms facilitate these vital connections in senior living communities by providing opportunities for meaningful interactions, offering residents personalized content, and encouraging their active participation in community events. You’ll learn about the steps taken by other communities to implement these platforms and how residents use them. Take home tools to help your team create a stronger, more connected community that nurtures meaningful relationships among residents, their peers, and team members.

Public relations professionals in aging services play two roles when sharing stories about their organizations with the media: they communicate relevant facts to reporters and assist those reporters in crafting compelling narratives that bring those facts to life. This session will introduce LeadingAge members to the art of storytelling. A panel of reporters and communications experts will help you understand journalistic concepts and public relations strategies. You’ll learn how to generate story ideas about your organization, pitch those ideas to the media, and engage with reporters. You’ll also gain tools and tactics to help you navigate damaging media storms or ride the exhilarating waves of favorable coverage.

Interoperable data exchange among health and service providers is becoming increasingly common nationwide. How can your organization maximize the business- and care-related benefits of data exchange? This session can help. Presenters will demonstrate how data exchange can support your organization’s work, whether you’re sending care plans and treatment goals to a resident’s healthcare providers, sharing diagnoses and medication management information during care transitions, or receiving alerts about a hospital discharge. They will also explore the unique considerations you should prioritize as you develop your data exchange ecosystem. You’ll learn how to influence national and state data security policies and address common challenges that might arise as you integrate new systems and practices into daily workflows.

Every senior living organization has a website that provides essential information about its programs and services to older adults and their caregivers. The most effective websites incorporate user-engagement features that enable prospective residents to navigate the site easily, find the information they need, and request additional details. This session will demonstrate how to design accessible and intuitive websites tailored to your target audiences. Presenters will draw on their experiences designing websites for senior living and affordable housing communities to provide actionable insights into web accessibility features, explain how to optimize content for users and search engines, and offer tips for designing intuitive navigation pathways. You’ll appreciate the impact of thoughtful web design on engagement and satisfaction.

What does it mean to be a nonprofit organization in the United States? Recent White House executive orders, shifting agency priorities, and Congressional activities may soon influence your answer to that question. This session will provide insights into the evolving policy and legal landscape for nonprofits and the risks these changes may pose for your organization. Presenters will examine the potential for increased scrutiny of nonprofits and emerging threats associated with the perceived missions and activities of specific groups. They’ll also outline legislative and regulatory changes affecting tax-exempt status and charitable donations. Stay informed about recent developments, explore what may lie ahead, and consider actions your organization can take to mitigate potential risks.

Creating a high-performing nonprofit board of directors entails more than simply selecting individuals to serve. Organizations must also strive to enhance the impact of board members once they are recruited. This session will examine the holistic Board Lifecycle Program implemented by Sun Health Communities in Surprise, AZ. Presenters will describe program features, including strategic recruitment aligned with effective board engagement, an onboarding process designed to help new board members contribute and thrive, and a board rotation policy that encourages fresh perspectives while maintaining institutional knowledge. The Board Lifecycle Program also features board compensation to boost recruitment, raise expectations, and enhance engagement. Get ready to access practical tools that will help you develop a high-impact board.

How do senior living communities maintain the trust of residents, families, staff, supporters, and partners while navigating significant organizational change? This session will demonstrate how a positive public relations initiative can help. Presenters will showcase a Pennsylvania-based retirement community that formed a holding company, became a subsidiary of that company, and then took an entrepreneurial approach to spinning off a staffing agency and home healthcare service. They will explain how the community crafted and executed a communications campaign that introduced the new entity to stakeholders while addressing their potential confusion and fear. You’ll return home with a checklist of communication materials you should develop when facing a significant change.

In 2023, Parker Health Group in Piscataway, NJ, asked family caregivers of clients enrolled in its adult day services program how the organization could better support them. The caregivers asked for solution-based information, available on demand, to help them fulfill their caregiving responsibilities. During this session, representatives from Parker and Trualta, an online platform for family caregivers, will describe how Parker responded by creating an educational learning platform, integrated with Trualta, that offers information, resources, programming, and services for caregivers and clients. Presenters will outline the initiative’s startup and implementation, staffing resources, operational considerations, and cost.

Senior living communities aspire to help older residents and clients maintain the highest level of wellness for as long as possible. This session will explore how real-time service coordination can help. Representatives of PointClickCare, a cloud-based healthcare software platform, will describe a technology tool that puts comprehensive information about a resident’s condition into the hands of caregivers so they can recognize and respond swiftly to the first signs of changing needs. Presenters will outline how timely information can help senior living organizations proactively prevent falls, hospitalizations, and move-outs. They will also offer strategies for collaborating with providers of outpatient therapy, home health care, and pharmacy services to improve care coordination.

At least 30% of moves to life plan communities occur after prospective residents search for retirement options using online search tools. This session will show you how to capitalize on this new trend by paying closer attention to search engine optimization (SEO), a method for presenting website content so search engines like Google can help consumers find you online. Presenters will show you how to harness the power of artificial intelligence (AI) to improve SEO and boost your online visibility. You’ll also get tips for using AI-driven tools to automate online tasks, enhance the quality of your web content, establish authority in niche topic areas, and achieve significant growth in visibility and user engagement.

Information technology (IT) experts in aging services have long recognized their responsibility to protect their organizations and the individuals they serve from the criminal or unauthorized use of electronic health data. Yet, many IT departments find it challenging to fulfill this obligation due to limited tools and resources. This session will introduce actionable cybersecurity and compliance strategies designed to safeguard the integrity of electronic medical records and protected health information. Presenters will share practical examples and scenarios to help you strengthen data protection, ensure privacy, and manage risk within your existing systems. You’ll also discover additional measures to help you maintain robust data security and comply with external cybersecurity requirements.

Grief and loss are integral to the human experience. This is particularly true for older adults and their caregivers, who may become vulnerable to social isolation and depression if they don’t process the emotional upheaval of late-life transitions like changes in physical mobility, cognition, or lifelong relationships. This session will explore how the creative arts can help. Presenters will demonstrate how music, art, dance, drama, and poetry can provide emotional support while facilitating self-expression. A music therapist and creative arts coordinator from a Virginia-based life plan community will show you how they engage with the creative arts. You’ll be encouraged to extend your learning by participating in a creative art-making experience.

Hebrew SeniorLife developed the Right Care, Right Place, Right Time (R3) model to offer enhanced wellness services to older adults living in affordable housing. This session will focus on a partnership between Hebrew SeniorLife and Schochet, a property management company that implemented the R3 model. Presenters will outline the resources, organizational readiness, and leadership commitment necessary to become an R3 provider. You’ll gain a deeper appreciation for the significant impact your organization could have if it integrated housing and healthcare. Take home practical steps for engaging more frequently with residents about their health and well-being.

In 2015, the United Nations (UN) adopted 17 Sustainable Development Goals to end poverty, tackle inequalities, and protect the environment. This session will highlight how a community-based organization in western India is striving to achieve one UN goal, which calls for “good health and well-being.” Presenters will showcase the Vriddha Mitra program, which helps older adults live safely and independently at home, regardless of age, income, or ability level. You’ll learn about a tool that “community officers” in the program use to assess participants’ needs and develop tailored individual care plans to guide caregiving strategies. Discover how community officers provide this assistance while offering warmth, empathy, and genuine friendship that enrich the lives of older people.

First Nations Australians often wait up to 12 months to see healthcare clinicians who can only reach rural and remote communities by airplane. As a result, these Indigenous individuals face significant health challenges, which are especially acute for older community members. This session will describe a next-generation virtual healthcare service that provides First Nations Australians with on-demand access to registered nurses and allied health practitioners seven days a week. Presenters will outline the virtual health delivery model, its potential to bridge care gaps, and its ability to facilitate culturally competent care. They’ll also discuss factors to consider when implementing virtual healthcare, including technology requirements, community engagement, training, and infrastructure challenges.