4:30-5:30 p.m

60-C. Manage Your Online Images to Minimize Liability

Standout photography and high-quality graphics can enhance your organization's brand awareness, especially when prominently displayed on your website. But what happens when your online images don't reflect the diversity required by Fair Housing regulations or lack proper alternative text or "alt tags" that improve website accessibility? This session will help you minimize liability related to accessibility and compliance. Presenters will outline steps you can take to coordinate an on-location photo shoot, select the right photos for your website and other marketing materials, and understand how individuals with disabilities interact with your brand online. You'll learn how to create an optimal web experience for all prospective residents.

• Lola Rain, Strategist, Sequoia Living — San Francisco, CA, US
• Tom Sanders, Owner | Author, Tom Sanders Photography & Films