3:00-4:00 p.m

62-E. Boost Consumer Engagement with Thoughtful Website Design

Every senior living organization has a website that provides essential information about its programs and services to older adults and their caregivers. The most effective websites incorporate user-engagement features that enable prospective residents to navigate the site easily, find the information they need, and request additional details. This session will demonstrate how to design accessible and intuitive websites tailored to your target audiences. Presenters will draw on their experiences designing websites for senior living and affordable housing communities to provide actionable insights into web accessibility features, explain how to optimize content for users and search engines, and offer tips for designing intuitive navigation pathways. You'll appreciate the impact of thoughtful web design on engagement and satisfaction.

• Debbie Howard, CEO, Senior Living Smart — Plymouth, MA, USA
• Jason Asp, Corporate Director of Marketing and Program Innovation, United Church Homes — Marion, OH, US