4:30-5:30 p.m

63-F. Reaching Out to Solo Agers to Increase Sales and Diversity

Senior living communities often face two marketing challenges: filling one-bedroom and studio apartments and increasing diversity within their resident populations. This session will explore how communities can achieve both goals by reaching out to solo agers, including those from diverse cultural backgrounds, the LGBTQ+ community, and other historically underrepresented groups. Presenters will examine the unique needs and aspirations of solo agers while sharing effective marketing strategies designed to attract them to senior living communities. You'll gain tips for hosting marketing events that showcase smaller residential units that have traditionally remained vacant and acquire insights to help you connect with prospective residents from the Black, Latino, Asian, and LGBTQ+ communities.

• Sara Zeff Geber, Founder/Owner, LifeEncore — Santa Rosa, CA, US
• Cynthia Thurlow Cruver, President, 3rd3rd — Vashoon, WA, United States
• Maria Hagadorn, VP of Account Services, 3rd3rd — Vashon, WA, USA
• Shirley Turner, Director of Sales & Marketing, Hillcrest — La Verne, CA, USA