8:30-9:30 a.m

50-G. The Senior Living Imperative: Prepare for Sustained Growth

Senior living providers are experiencing unprecedented demand for housing and services from a changing consumer base. Providers can respond most effectively by identifying and capitalizing on new growth opportunities. During this session, experts from the National Investment Center for Seniors Housing & Care, NIC MAP, and Greystone will discuss relevant analytics and research findings related to market absorption, occupancy rates, and revenue growth in the senior living sector. Presenters will identify markets poised for expansion, help you assess financial performance and growth opportunities, and show you how to act on data trends and market dynamics to prepare your organization for sustainable growth. You'll acquire the tools and insights to transform today's market complexities into tomorrow's successes.

• Arick Morton, CEO, NIC MAP — Raleigh, NC, USA
• Lisa McCracken, Head of Research, Analytics, National Investment Center for the Seniors Housing & Care Industry (NIC) — Annapolis, MD, USA
• Brad Straub, President, Greystone — Irving, TX, United States