8:30-9:30 a.m

54-J. Diversifying Revenue in Life Plan Communities

Looking to boost revenue by serving older adults before they move to your life plan community? Friendship Village Senior Services in St. Louis, MO, has a few ideas for you. This session will showcase two Friendship Village membership programs that offer prospective residents the opportunity to participate in social events, use community amenities, and access comprehensive campus-based health services. These members also have access to a personal concierge and an exclusive member only app. Discover how these programs shorten the sales cycle, reduce barriers to senior living residency, help fill hard-to-sell small apartments, and increase downstream revenue for ancillary services like home care, private duty, and hospice.

• Nathan Torno, Senior Director of Sales & Marketing, Friendship Village Senior Living Communities — St. Louis, MO, US
• Carmen Fronczak, President, FV Ventures and Chief Revenue Officer, Friendship Village Senior Living Communities — St. Louis, MO, US