10:00-11:00 a.m

68-K. Balancing Technology and Relationships in Sales and Marketing

Artificial intelligence (AI) offers many benefits to senior living communities seeking to optimize their sales and marketing efforts. However, senior living marketers who want to harness the benefits of AI must work diligently to ensure that human connection remains central to all sales and marketing outreach. This session will explore how AI can streamline sales and marketing strategies by automating routine tasks, analyzing data to identify consumer trends, and facilitating communication through chatbots and personalized email campaigns. You'll learn how to blend the power of AI with the warmth of human connection to create a truly exceptional experience for prospective residents.

• Jessica Kraft, President, Lifestar Creative — Venice, FL, US
• Hayley Gurtler, Director, Digital & Advertising, Lifestar Creative — Venice, FL, USA