Wednesday, November 05, 2025
10:00-11:00 a.m
137-K. Develop a Strategic Repositioning Plan for Your Community
Are you seeking ways to transform the challenges facing your senior living campus into opportunities to address local service gaps and shape a brighter future for your organization? This session will provide a roadmap to help you make that happen. Presenters will demonstrate how strategic design, financial planning, and market analysis can ensure your community's long-term sustainability while creating a vibrant and welcoming environment that exceeds the expectations of older consumers. You'll gain actionable strategies for exploring current trends and opportunities in senior living, aligning your existing spaces with emerging trends, and developing a strategic repositioning plan that balances resident needs, financial goals, and operational priorities.
- David Baker, Vice President Physical Assets, EverTrue — Saint Louis, MO, US
- Tommy Brewer, Managing Director, Ziegler — Richmond, VA, United States
- Robert Peterson, Senior Associate, Noelker and Hull Associates, Inc. — Chambersburg, PA, USA