11:30 a.m-12:30 p.m

69-L. Are You Wasting Money on Marketing? Assessing Your Blind Spots

"Half my marketing budget is being wasted: But which half?" If you've ever asked yourself that question, this session is for you. Presenters will address the critical blind spots many organizations experience when evaluating their marketing budgets. They'll provide tips to help you confidently assess and improve marketing performance at every level while unlocking growth opportunities, boosting sales, eliminating wasteful spending on underperforming tactics, and crafting marketing messages that resonate in competitive markets. You'll learn how to align your marketing plan with your broader strategic goals and ensure accountability within your sales and marketing teams. Take home tools to achieve better returns on your marketing investment by amplifying what works well and adjusting what doesn't.

• Derek Dujardin, VP of Creative Direction and Leadership, 3rd3rd — Vashon, WA, USA
• Amy Estridge, Director of Account Services, 3rd3rd — Vashoon, WA, United States
• Jessica Stewart, Senior Director of Operations, Simpson — Bala Cynwyd, PA, US