1:00-2:00 p.m

59-A. From Blah to Brilliant: Transforming Senior Living Marketing

Senior living consumers have evolved, but many life plan community marketing programs haven't kept pace. Until now. This session will showcase an innovative, multi-layered marketing and communications strategy that uses technology, personalization, and relationship-building to deliver a standout prospect experience. Presenters from a life plan community will describe their outreach to prospective residents, including customer relationship management, AI-driven content development, website behavior tracking, personalized emails, and follow-up systems. They'll report how these innovations have increased prospect engagement, built trust, and delivered tailored messages that address individual fears, motivations, and readiness stages. Don't miss this opportunity to apply a proven model to boost conversions and occupancy.

• Ann Collette, VP Strategy, Masonicare — Wallingford, CT, US
• Marie Jablonski, Masonicare Health Center — Wallingford, CT, US
• Debbie Howard, CEO, Senior Living Smart — Plymouth, MA, USA