2:45-3:45 p.m

61-B. Let Current Residents Help You Identify Future Residents

Life plan communities seeking new feeder markets beyond their local area need look no further than their own residents to identify ideal prospects. In this session, a panel of marketing experts will explain how a multisite senior living organization partnered with a marketing agency to improve outreach to local consumers and reach qualified prospects beyond its immediate area. Presenters will describe how the organization's marketing team used information about current residents—including their affiliations and personal passions—to conduct targeted outreach to prospective residents with similar interests. You'll learn how to boost lead quality by crafting innovative strategies to reach prospects seeking a new home where they genuinely belong.

• Candice Yagmin, Owner, Chief Strategy Officer, Rally — Kansas City, MO, USA
• Teri Lock, VP of Sales and Marketing, Pacific Retirement Services — Medford, OR, US
• Dana Compagnone, Director, Strategy, Rally — Kansas City, MO, US
• Shay Wallace, Senior Director of Sales and Marketing, Pacific Retirement Services — Medford, OR, US