4:30-5:30 p.m

40-C. Seeking Strategic Growth? Start by Adjusting Entrance Fees

Every life plan community strives to develop growth plans that support the organization's mission while maintaining profitability and marketability. Presenters of this session will argue that independent living entrance fees pose significant risks to achieving those goals. They'll outline the widening gap between entrance fees and replacement costs, evaluate the long-term risks of outdated pricing strategies, and offer approaches to adjusting those fees while overcoming internal and external resistance to price increases. You'll gain additional strategies—including phased development plans and creative financing—to help you strengthen your financial position, ensure operational success, and align projects with the preferences of current and future consumers.

• Jamie Timoteo, Partner, Plante Moran — Chicago, IL
• Amy Castleberry, Managing Director, Ziegler — Chicago, IL, USA
• Scott Miller, Chief Marketing Officer, Garden Spot Village — New Holland, PA, USA