4:30-5:30 p.m

63-C. Sales, Marketing, and Beyond: AI in Senior Living

Interested in leveraging artificial intelligence (AI) but concerned about maintaining a disciplined focus on privacy, legal compliance, and ethical safeguards? In this session, you'll learn how a multisite senior living organization is achieving these goals—and how you can too. Presenters will show you how AI-generated video, messaging, and design templates can expand your marketing team's capabilities while maintaining consistent brand quality. They'll also explain how AI can work across your organization to streamline workflows, accelerate decision-making, enhance new-hire onboarding, and support personalized learning. You'll leave this session with a clearer understanding of how AI expands organizational capacity when implemented with intentional guardrails and a human-first philosophy.

• Fran Palma, Sr, VP of Digital Strategies, Covenant Living Communities and Services — Skokie, IL, USA
• Cory Kallheim, General Counsel, Covenant Living Communities and Services — Skokie, IL, US
• Catherine Griffin, Project Manager, Marketing, Covenant Living Communities and Services — Skokie, IL, US