3:00-4:00 p.m

65-E. Early Advantage Programs: Put Your Wait List to Work

Innovative service models are gaining traction as life plan communities navigate shifting consumer expectations and competitive pressures. This session will examine one such model: Early Advantage programs that allow waitlisted individuals to become "residents" before moving in. Two providers, an actuary, and a strategic consultant will describe these programs, which often charge consumers a fee in exchange for priority waitlist placement or early access to healthcare services. Presenters will explore how these programs benefit providers and the challenges related to pricing, operations, and policy-setting. You'll learn what motivates prospective residents to join these programs, lessons learned by providers, and risk factors for boards to consider.

• Brad Paulis, Partner, Continuing Care Actuaries — Reisterstown, MD, US
• Cathy Schweiger, Director, Health Care and Life Sciences, CLA — Charlotte, NC, US
• Peter Fleming, COO, The Hill at Whitemarsh — Lafayette Hill, PA, US
• Tracy Biesecker, CFO, Carol Woods Retirement Community — Chapel Hill, NC, US