4:30-5:30 p.m

66-F. Refresh Your Marketing Playbook

Senior living marketers and sales professionals are navigating a rapidly changing landscape as consumer behaviors shift, digital expectations rise, and artificial intelligence reshapes how prospects find and evaluate senior living options. During this session, a LeadingAge member and a marketing consultant will team up to share simple, replicable strategies to help teams overcome today's marketing challenges. Presenters will show you how small adjustments can yield measurable improvements in your outreach and help you invigorate your current marketing plan to generate more qualified leads. You'll gain a toolkit of practical strategies you can implement immediately to increase your visibility in the marketplace, improve engagement, and nurture conversion-ready prospects.

• Kristen Myers, Vice President, Membership Sales, Convivial Jacaranda Trace — Venice, FL, US
• Jessica Kraft, President, Lifestar Creative — Venice, FL, US