3:00-4:00 p.m

50-H. Raising Funds for Your Life Plan Community: Keys to Success

Life plan communities face unique challenges and opportunities when running comprehensive fundraising campaigns. This session will provide practical guidance to help development professionals craft a compelling fundraising appeal that resonates with distinct stakeholder groups, including residents, family members, board members, and vendors. Fundraising professionals will show you how to set ambitious yet realistic campaign goals and recruit the right volunteers and staff leaders. A resident and a campaign donor will share their motivations for giving, discuss the campaign themes that resonated with them, and describe their experiences as fundraising volunteers. Don't miss this opportunity to learn how to adapt traditional fundraising strategies to the unique environment of life plan communities.

• Michael Oakes, Chief Philanthropy Officer, Springpoint Senior Living — Wall Township, NJ, USA
• Bridget Murphy, Chief Growth Officer, Graham-Pelton — New York, NY, US
• Christopher Hansen, Regional Director of Major & Planned Gifts, Springpoint Senior Living — Wall Township, NJ, US
• Elly Silberman, Resident, Springpoint Senior Living — Wall Township, NJ, US