Tuesday, October 27, 2026

3:00-4:00 p.m

69-H. Customizing Apartment Design Within Timelines and Budgets

Imagine your organization is building a large-scale independent living project for clients with discerning tastes. You know residents want to customize their new apartments. But how do you offer a wide range of options while ensuring a smooth, timely process? This session will provide a blueprint for success. Presenters will outline key elements of a successful customization process, including standardized procedures for engaging residents, technology-enabled tools to support the design process, transparent pricing and deadlines, and clear roles for project team members. You'll return home with strategies for balancing your desire to provide a personalized experience with the need to maintain project timelines and budgets.

  • Ashley Allman, Vice President of Marketing & Development, Westminster Canterbury on Chesapeake Bay — Virginia Beach, VA, USA
  • Casey Kinner, Senior Vice President, Project & Development Services, JLL — Washington, DC, US