8:30-9:30 a.m

54-J. Proven Strategies for Life Plan Community Expansion

Growth can enhance a life plan community's mission, diversify its revenue, expand its market reach, and enable it to serve more older adults. But it also carries significant financial, operational, and reputational risks. In this session, two life plan community leaders and a marketing strategist will demystify the expansion process. They'll share how they make growth decisions by assessing organizational readiness, aligning boards, securing financing, analyzing competitors, and building demand before opening. Let these experienced leaders give you confidence and a practical roadmap for pursuing strategic expansion that balances mission-driven decision-making with business imperatives.

• Jonathan Cook, President/CEO, LifeSpire of Virginia — Glen Allen, VA, USA
• Alex Patterson, President & CEO, Presbyterian Homes of Georgia, Inc. — Austell, GA, US
• Rob Adams, CEO, 10Next — Midlothian, VA, USA