8:30-9:30 a.m

144-J. Rural Life Plan Communities Can Address Provider Shortages

Accessing quality and consistent primary care is increasingly difficult for older adults in rural areas, largely due to challenges associated with contracting, credentialing, workforce shortages, and sustaining geriatric-focused primary care. This session will explore how a life plan community addressed these challenges by establishing an on-site primary care clinic that integrates care across all its service levels. Presenters will outline the clinic's development and explain how it addresses provider shortages, payer complexities, and resident wellness. You'll take away practical strategies for designing sustainable, resident-centered healthcare models that strengthen and improve access, continuity, and satisfaction. You'll also appreciate the critical role partnerships play in supporting sustainable, resident-centered healthcare.

• Melissa Preston, Associate Executive Director, Rogue Valley Manor — Medford, OR, US
• Sydney Amundsen, Health Center Administrator, Holladay Park Plaza — Medford, OR, USA