10:00-11:00 a.m

55-K. The Growth Imperative: If the Market is Ready, Why Aren’t We?

Independent living occupancy has surpassed 90% nationally, even as inventory growth has reached record lows. With demand projected to accelerate, life plan communities must ask a critical question: If the market is ready for growth, why aren't we? This session will help you become more comfortable with organizational growth. Presenters will guide you in assessing when to grow, when to wait, and which indicators matter most. They'll share step-by-step processes to build alignment on growth across your organization and show you how to reduce uncertainty and accelerate progress. Learn to differentiate between healthy risk awareness and counterproductive risk avoidance, and get ready to take meaningful action to grow your organization.

• Daniel Godfrey, Partner, RLPS Architects — Lancaster, PA, United States
• Adam Marles, President & CEO, EverTrue — Saint Louis, MO, US
• Anita Adkins, Director Strategic Growth, Westminster Canterbury Richmond — Richmond, VA, US
• Amy Castleberry, Managing Director, Ziegler — Chicago, IL, USA
• Diane Burfeindt, Managing Principal, Trilogy Connect — Cogan Station, PA, USA