10:00-11:00 a.m

72-K. Using Trapped Data to Understand What Consumers Want Most

Many senior living providers struggle to design communities that reflect older adults' priorities because information about the factors shaping consumer decisions remains trapped in their data systems. This session will show you how to free that data. Presenters will explore how a multisite senior living organization unified its internal data—including survey responses, referral information, and wellness engagement statistics—to uncover the drivers of senior living decisions. They'll share what the organization learned from its siloed data about consumer preferences, show you how to free your own data, and offer strategies for using it to design new programs and consumer outreach initiatives.

• Anjie Britton, Vice President, Marketing and Communications, Life Enriching Communities — Loveland, OH, US
• Adam Bai, Chief Strategy Officer & Chief Client Officer, Panoplai — Brooklyn, NY, US