11:30 a.m-12:30 p.m

132-L. Satellite Options: Could an Off-Site Location Work for You?

It's no secret that the next generation of older adults seeks flexibility, lifestyle, and choice. Satellite campuses—smaller, independent-living-focused communities near a flagship campus—can help life plan communities meet these preferences and expand into desirable markets without building an on-site continuum of care. This session will explore the satellite campus trend, explain the strategic rationale for satellite developments, and assess their benefits and risks. Presenters will outline steps for evaluating satellite locations and assessing a project's feasibility and market demand. You'll learn how to leverage your organization's brand, culture, and expertise across multiple sites, potentially opening new pathways to growth, revenue diversification, and enhanced market positioning.

• David Knight, EVP of Strategy and Partnerships, Transforming Age — Bellevue, WA, US
• Daren Bell, Director, Ziegler — Chicago, IL, US
• John Shoesmith, Principal, Perkins Eastman — Redmond, WA