Life plan communities often focus on their organization’s brand, leaving their foundation’s brand undeveloped and unclear. This session will offer an alternative that could dramatically elevate your philanthropic success. Presenters will explain how a compelling, well-articulated foundation brand can build donor trust, signal your organization’s competence, and clarify its impact. They will examine how foundation branding influences donor behavior and outline practical steps to align your foundation’s identity with your organization’s purpose. You’ll take home strategies to secure larger corporate sponsorships, deepen donor engagement, and encourage more consistent giving by building a foundation brand that reflects your community’s heart and mission.

Everyone is a fundraiser. That’s the message of this session, which will help you support key strategic priorities in your senior living community by connecting donors, both emotionally and programmatically, to specific activities or divisions on your campus. Presenters will show you how to leverage the strategic vision of your board, executive team, divisional leaders, and key frontline staff to move the needle on benevolence. You’ll learn to build relationships with diverse team leaders across all care levels and lifestyle divisions, then work together to prioritize fundraising opportunities that align with donor interests and your strategic plan.

No senior living organization is an island—at least not if it wants to succeed. This session will offer strategies to break down silos and foster collaboration within and beyond your organization. Presenters will show you how your sales, marketing, life enrichment, and philanthropy teams can work together to improve the resident experience and drive organizational growth. They’ll also explore the importance of engaging external partners to attract charitable support, enrich resident life, and position your organization as a trusted resource. Don’t miss this opportunity to learn how to unlock growth, deepen stakeholder engagement, and increase community impact by building bridges at home and across the broader community.

Faith-based senior living organizations can no longer rely solely on congregational support for financial sustainability. Instead, they must build internal fundraising capacity by fostering a culture of philanthropy among residents, many of whom don’t realize their monthly fees don’t cover all expenses. During this session, a life plan community’s chief growth officer will share how their organization and its foundation built relationships with key stakeholders and improved donor engagement. Presenters will explain why their fundraising efforts succeeded and how they plan to enhance them. You’ll discover how resident engagement, a strong gift structure, and AI-powered technology boosted their fundraising—and could do the same for your organization.

Life plan communities face unique challenges and opportunities when running comprehensive fundraising campaigns. This session will provide practical guidance to help development professionals craft a compelling fundraising appeal that resonates with distinct stakeholder groups, including residents, family members, board members, and vendors. Fundraising professionals will show you how to set ambitious yet realistic campaign goals and recruit the right volunteers and staff leaders. A resident and a campaign donor will share their motivations for giving, discuss the campaign themes that resonated with them, and describe their experiences as fundraising volunteers. Don’t miss this opportunity to learn how to adapt traditional fundraising strategies to the unique environment of life plan communities.