1:00-2:00 p.m

73-A. Three Critical Components of a Successful Sales Program

After years of high inflation, it's more important than ever for your senior living community to maximize its revenue by rebuilding and maintaining high census levels. There is no single strategy for accomplishing this goal. Instead, your organization must ensure that all facets of its marketing and sales programs work together to maximize sales and revenue. This session will examine three critical components of a successful sales program: developing a solid brand, ensuring consistently strong lead generation, and maintaining strong sales practices. Presenters will focus on how two life plan communities dramatically increased their independent living census by successfully implementing strategies to improve all three elements.

• Rob Love, President & CEO, Love & Company, Inc. — Frederick, MD, United States
• Troy Cannaday, Chief Administrative Officer, Carlyle Place — Macon, GA, USA
• Dick Wager, CEO, St. James Place — Baton Rouge, LA, USA
• Genie Heer, Strategic Sales Advisor, Love & Company, Inc. — Frederick, MD, United States