4:30-5:30 p.m

82-I. Pay Attention to Your Sales Team

Who's working on the front lines, helping your organization maintain its resident census and remain financially healthy? It's your sales team, and they deserve your attention. During this session, sales and marketing experts will share their experiences leading and motivating sales teams. Presenters will discuss strategies you can use to encourage your sales team to do its best work, such as offering compensation and incentive programs to motivate the team and implementing effective staffing practices that can improve productivity, increase lead-to-sale conversion rates, shorten sales cycles, and increase occupancy. Learn how to recruit and retain sales team talent and create a motivational work environment for the team working hard to help your organization succeed.

• Marcy Burach, Vice President of Sales and Marketing, FellowshipLIFE — Basking Ridge, NJ, United States
• Kimberly Wilkinson, President, Creating Results, Inc. — Woodbridge, VA, United States
• Bonnie Polak, Vice President of Philanthropy & Community Engagement, Trinity Woods (formerly Oklahoma Methodist Manor) — Tulsa, OK
• Brooke Scott, Vice President of Sales & Marketing, Sinai Residences of Boca Raton — Boca Raton, FL, USA