8:30-9:30 a.m

46-D. Keep Your Brand Fresh While Preserving What Sets You Apart

EverTrue, formerly Lutheran Senior Services, is proud of its 165-year legacy of caring for older adults. However, this legacy hasn't prevented the nation's 12th-largest nonprofit aging services provider from embarking on a transformative journey driven by innovation. This session will highlight how the St. Louis-based organization expanded housing options and in-home services to serve a broader demographic, implemented innovative service models like palliative care, diversified its revenue streams, adjusted its residential mix, embraced technology, and adopted systems to manage data more efficiently. Don't miss this opportunity to hear the EverTrue management team discuss how they embraced the future while honoring their organization's past. You'll take home valuable tips for keeping your brand fresh while preserving what makes you special.

• Colleen Bottens, Vice President, Anywhere Care, EverTrue — Saint Louis, MO, US
• Annmarie Wallis, Vice President of Marketing and Communications, EverTrue — Saint Louis, MO, US
• Josh King, Vice President of Information Technology, EverTrue — Saint Louis, MO, US
• Ben Caffey, Corporate Director of Revenue Enhancement, EverTrue — Saint Louis, MO, US