2:45-3:45 p.m

58-B. Communicating Through Change: Marketing Your Acquisition

Marketing and communication can't pause when your organization begins preparing for an acquisition. Quite the opposite! This session will demonstrate how your organization's marketing team can effectively navigate a change in ownership by ensuring that communication and marketing messages remain ongoing, clear, carefully worded, and reassuring to all stakeholders. Presenters will teach you how to maintain customer trust, brand strength, and market momentum by positioning your organization's acquisition as a strategic growth opportunity. You'll learn essential lessons to help you develop a strategic marketing plan that effectively engages stakeholders as you promote your company's acquisition.

• Melissa Smalley, Senior Strategist, Marketing Essentials, LLC — New Bremen, OH, USA
• Mary Tangeman, Chief Operating Officer, Marketing Essentials, LLC — New Bremen, OH, USA
• Danielle Webb, Vice President Marketing and Community Relations, Community First Solutions — Hamilton, OH, USA
• Heather Kessler, Senior Director of Marketing, Community First Solutions — Hamilton, OH, US