4:30-5:30 p.m

59-C. How Important are Placement Agencies to Your Marketing Program?

Placement agencies can help senior living communities attract new residents. They can also serve as a valuable resource to older adults seeking housing, services, and supports. How can providers evaluate an agency to ensure it shares their values and goals? This session will help you answer that question. Presenters will examine the influence of placement agencies on the senior living sector, the benefits and drawbacks of using these agencies, and strategies for establishing mutually beneficial partnerships with them. A panel representing placement agencies and providers will discuss common challenges related to agency fees, competition, market dynamics, transparency, and resident choice. Discover how to effectively collaborate with placement agencies to streamline the referral process and increase your occupancy rate.

• Matt Wilson, Founder & CEO, Next Level Senior Advisors — Oklahoma City, OK, USA
• Mindy Cheek, Senior Vice President, Greystone — Irving, TX, United States
• Alyssa Adam, VP of Sales and Marketing, Buckner Retirement Services, Inc. — Dallas, TX, US
• Anne Moses, Vice President, Next Level Senior Advisors — Oklahoma City, OK, USA