3:00-4:00 p.m

65-H. How Artificial Intelligence Can Help Consumers Find You Online

At least 30% of moves to life plan communities occur after prospective residents search for retirement options using online search tools. This session will show you how to capitalize on this new trend by paying closer attention to search engine optimization (SEO), a method for presenting website content so search engines like Google can help consumers find you online. Presenters will show you how to harness the power of artificial intelligence (AI) to improve SEO and boost your online visibility. You'll also get tips for using AI-driven tools to automate online tasks, enhance the quality of your web content, establish authority in niche topic areas, and achieve significant growth in visibility and user engagement.

• Tom Mann, Senior Vice President of Sales and Marketing, Moorings Park Communities — Naples, FL, US
• Amy Brodie, Senior Vice President of Client Experience, Love & Company, Inc. — Frederick, MD, United States
• Chris Sachs, VP of Value Enablement, seoClarity — Buffalo Grove, IL, United States