1:00-2:00 p.m

121-A. Tiny Home, Massive Lifestyle: Selling Studio Apartments

Does your life plan community have small studio apartments that it's struggling to fill because they can't be expanded or combined with larger units? This session may offer some solutions. A chief marketing officer, an interior designer, and a senior living advisor will share how they successfully marketed and quickly filled five studio apartments that had been sitting empty or used for storage. They did so by tapping into the current interest in stylish, functional tiny-home residences and giving the units a facelift with updated designs and size-appropriate furnishings. You'll see before-and-after photos showing how the community redesigned and marketed the studio apartments as part of its successful "Tiny Home, Massive Lifestyle" campaign.

• Jennifer Bartscht, Chief Marketing Officer, ThriveMore — Winston Salem, NC, US
• Carolyn Weaver, Interior Designer, SFCS Architects — Roanoke, VA, United States
• David Caudle, Executive Creative Director, Tandem Senior Living Advisors — Gastonia, NC, United States