4:30-5:30 p.m

26-C. Leveraging Your Leadership Team to Move the Needle on Benevolence

Everyone is a fundraiser. That's the message of this session, which will help you support key strategic priorities in your senior living community by connecting donors, both emotionally and programmatically, to specific activities or divisions on your campus. Presenters will show you how to leverage the strategic vision of your board, executive team, divisional leaders, and key frontline staff to move the needle on benevolence. You'll learn to build relationships with diverse team leaders across all care levels and lifestyle divisions, then work together to prioritize fundraising opportunities that align with donor interests and your strategic plan.

• Sarah Malchow, Chief Administrative Officer, Cedar Community — West Bend, WI, US
• Nicole Pretre, President & Chief Executive Officer, Cedar Community — West Bend, WI, US
• Jen Fullhart, VP of Assisted Living, Cedar Community — West Bend, WI, US