8:30-9:30 a.m

30-G. Leading and Communicating with Clarity in Uncertain Times

The ability to lead with clarity and communicate with intention has never been more essential or more challenging for senior living organizations navigating expansion, contraction, repositioning, or affiliation. This session will help. A senior living executive and a strategic communications counselor will share strategies for guiding teams and communities through uncertainty and staying mission-steady amid sector-wide fluctuations. They'll show you how to communicate consistently, choose communication methods wisely, align the leadership team to prevent inconsistent messaging, and balance transparency with openness to build trust without triggering fear and confusion. You'll gain strategies to strengthen your leadership presence and build goodwill among teams, residents, families, and other key partners.

• Mike Gross, President, AKCG - Public Relations Counselors — Glassboro, NJ, USA
• Vassar Byrd, President and CEO, The Kendal Corporation — Newark, DE, US