1:00-2:00 p.m

36-A. Building In-Home Services through Acquisition and Innovation

Providers of aging services are always seeking new ways to deliver high-quality support in the home, especially for middle-market consumers. This session will explore how one multisite sponsor of affordable housing and life plan communities expanded its at-home services through a strategic mix of acquisitions, program innovation, and affiliations with home and community-based service providers. Presenters will also highlight two new programs they designed to serve life plan community residents and the broader community: a concierge care navigation and coaching service, and an at-home support program for older adults with incomes just below traditional private-pay thresholds. Gain concrete ideas for building or expanding scalable in-home services to serve current residents and the price-sensitive middle market.

• Colleen Bottens, Vice President, Anywhere Care, EverTrue — Saint Louis, MO, US
• Rachel Little, Vice President, Health and Wellbeing, EverTrue — Saint Louis, MO, US
• Bethany Goff, Director of EverTrue Answers, EverTrue — Saint Louis, MO, US
• Courtny Brooks, Director of Home Health, EverTrue — Saint Louis, MO, US