8:30-9:30 a.m

42-D. Underdog Strategies for Single-Site Life Plan Communities

To affiliate … or not to affiliate? That is the question many single-site life plan communities are asking. This session will appeal to mavericks who prefer to remain independent yet recognize they must improve at every level to thrive in a consolidating market. Leaders from successful single-site communities will share how they resisted affiliation by strengthening operations, culture, and finances. They'll also recommend strategies to keep communities stable and future-ready. Whether you're committed to independence or considering affiliation, this session will offer fresh perspectives on how a strong single-site brand can enhance market perception, attract mission-aligned staff, and build trust among residents, prospects, and referral sources.

• Shirley Turner, Director of Sales & Marketing, Hillcrest — La Verne, CA, USA
• Donald Lilly, CEO, Still Hopes — West Columbia, SC, US
• Cynthia Thurlow Cruver, President, 3rd3rd — Vashoon, WA, United States
• Amy Estridge, Director of Account Services, 3rd3rd — Vashoon, WA, United States