8:30-9:30 a.m

47-G. Fostering a Culture of Philanthropy in Life Plan Communities

Faith-based senior living organizations can no longer rely solely on congregational support for financial sustainability. Instead, they must build internal fundraising capacity by fostering a culture of philanthropy among residents, many of whom don't realize their monthly fees don't cover all expenses. During this session, a life plan community's chief growth officer will share how their organization and its foundation built relationships with key stakeholders and improved donor engagement. Presenters will explain why their fundraising efforts succeeded and how they plan to enhance them. You'll discover how resident engagement, a strong gift structure, and AI-powered technology boosted their fundraising—and could do the same for your organization.

• William McMorran, Sr. Partner, Green Oak Consulting Group — Los Angeles, CA, usa
• Colleen Ryan Mallon, Vice President of Marketing and Advancement, Frasier — Boulder, CO, US