3:00-4:00 p.m

49-H. Beyond the Continuum: Serving a Broader Spectrum of Older Adults

Leading nonprofit senior housing providers are expanding their missions to serve a broader spectrum of older adults with diverse lifestyles and affordability needs. During this session, you'll meet representatives from one organization that built an active adult development one mile from its existing full-continuum campus, and from another that integrated low- to middle-income housing into its broader development strategy. You'll take away tips for designing and financing a range of projects that fall outside the traditional continuum while complementing existing campus offerings. Here's your chance to reflect on your growth and consider new projects that could strengthen your market position and advance your mission.

• Jennifer Sodo, Senior Living Market Leader, Eppstein Uhen Architects — Milwaukee, WI, US
• Polly Gretzinger, Executive Director of Campus Operations, Bay Area Lutheran Homes, Inc. — Green Bay, WI, US
• Jennifer Wade, Vice President of Real Estate, Senior Housing Partners, Presbyterian Homes & Services — Roseville, MN, United States
• Aaron Schroeder, SVP, Public Finance, Colliers Securities LLC — Minneapolis, MN, USA