1:00-2:00 p.m

60-A. Elevating Your Success with a Compelling Foundation Brand

Life plan communities often focus on their organization's brand, leaving their foundation's brand undeveloped and unclear. This session will offer an alternative that could dramatically elevate your philanthropic success. Presenters will explain how a compelling, well-articulated foundation brand can build donor trust, signal your organization's competence, and clarify its impact. They will examine how foundation branding influences donor behavior and outline practical steps to align your foundation's identity with your organization's purpose. You'll take home strategies to secure larger corporate sponsorships, deepen donor engagement, and encourage more consistent giving by building a foundation brand that reflects your community's heart and mission.

• Ezra Hall, Director of Philanthropy and Engagement, The Woodlands at Furman — Greenville, SC, US
• Amy Estridge, Director of Account Services, 3rd3rd — Vashoon, WA, United States