2:45-3:45 p.m

62-B. Crafting Messages that Advance Age and Ability Inclusion

Senior living marketing and communications professionals often rely on unrealistic stock photos and messaging that idealize "super agers" while ignoring the diverse realities of aging. These choices, whether intentional or not, reinforce narrow, often damaging stereotypes about how older adults should look, live, and behave. This session will examine the drivers of ageist and ableist messaging and the risks these biases pose to older adults and the aging services field. Presenters will share strategies and practical tools to help you audit your current communications materials, identify and correct harmful biases, and build campaigns rooted in authenticity, respect, and representation. You'll learn to craft messages that resonate more deeply with your target markets.

• Meg LaPorte, Co-Founder, Art Against Ageism
• Morgan Lamphere, Senior Director of Communications, Marketing, and Sales, The Kendal Corporation — Newark, DE, US
• Adrienne Mansfield, Co-Founder, ADage Marketing Group — Williamsport, PA, United States
• Jordan Evans, Director of Engagement and Communications, Keswick — Baltimore, MD, USA