8:30-9:30 a.m

68-G. From Outsourced to In-House: Building a Creative Services Team

External creative consultants often deliver results for senior living communities, but at the expense of consistency, responsiveness, and organizational alignment. This session will show you how to transform your organization's creative vision from an outsourced service into an in-house team that drives brand excellence, fosters innovation, and delivers measurable impact. Presenters will prepare you to assess the value of internalizing creative services, assemble the right talent, define workflows, and integrate creative operations into your organizational strategy. You'll gain practical tips to improve operational efficiency, reduce costs, and enhance brand consistency.

• Laura Jones, Vice President, Sales and Marketing, Pinnacle Living — Glen Allen, VA, US
• Jason Neman, Partner / CEO, Good Brand — Fort Mill, SC, United States