4:30-5:30 p.m

70-I. Capturing Imaginations with Visual Storytelling

Is a picture really worth a thousand words? Many senior living organizations are counting on it. This session will feature an organization that used visual storytelling to attract a new market segment to its senior housing options and to build support for a campus expansion among current residents. Presenters will explain what visual storytelling entails, how it drives effective marketing, and how to assess the appropriate use of AI-generated imagery, architectural renderings, and video flythroughs. You'll gain practical guidance on effective visual storytelling methods and a candid assessment of approaches that fall short.

• Mandy Stamper, COO, Presbyterian Communities of South Carolina — Columbia, SC, US
• Mike Wallace, CEO and Partner, Tandem Senior Living Advisors — Gastonia, NC, United States
• Mitchell Elliott, Principal, RDG Planning & Design — Omaha, NE, United States