The Elite sponsorship package will be acknowledged as the top tier supporters of Annual Meeting. Elite Sponsors enjoy maximum exposure and involvement both before and during Annual Meeting, with the highest priority of branding in all documentation and on-site signage.

• Four (4) complimentary 10’ x 10’ E2 booth spaces.
• Twenty (20) Exhibitor Staff Badges—permits access to education sessions, keynotes, E2, and non-ticketed events.
• Strategic E2 booth placement within the VIP area within your Learning Community.
• Distinctive partner floor decal in front of booth (partner level to be displayed on decal).
• First opportunity to select an à la carte sponsorship for an additional discount (in order of sponsorship level).
• Staff support for private/public events hosted by your company during Annual Meeting.
• Four (4) guest rooms held at headquarters hotel (sponsor pays for room).
• Early access to the hotel group room block to hold for staff or clients—up to 20 rooms.
• Featured promotion on LeadingAge Live telecast, spotlighting your booth and solutions to E2 attendees.
• Six (6) VIP seats at keynote sessions—seats for each session to be reserved in advance.
• Opportunity to book a private meeting room, up to two consecutive hours per day.
• Full-page color advertisement (or comparable) in the Experience Guide printed publication. Distributed to 24,000+ prospective attendees.
• 20% discount on additional advertising.
• Sponsorship brand recognition in conference marketing materials featuring event website, digital assets, and print pieces as applicable.
• Registered attendee list with mailing information and includes email address for registrants who agree to disclose this information.
• Listing and link in a Sponsor Preview Email sent to registered attendees prior to the event.
• Four (4) priority points earned.

The Premier package offers a mid-tier level of opportunities of exposure, perfect for companies looking to maximize exposure in a number of ways.

• Two (2) complimentary 10’ x 10’ E2 booth spaces.
• Ten (10) Exhibitor Staff Badges—permits access to education sessions, keynotes, E2, and non-ticketed events.
• Strategic E2 booth placement within the VIP area within your Learning Community.
• Distinctive Partner floor decal in front of booth (partner level to be displayed on decal).
• First opportunity to select an à la carte sponsorship for an additional discount (in order of sponsorship level).
• Staff support for private/public events hosted by your company during Annual Meeting.
• Two (2) guest rooms held at headquarters hotel (sponsor pays for room).
• Early access to the hotel group room block to hold for staff or clients—up to ten (10) rooms.
• Featured promotion on LeadingAge Live telecast, spotlighting your booth and solutions to E2 attendees.
• Three (3) VIP seats at keynote sessions—seats for each session to be reserved in advance.
• Opportunity to book a private meeting room, up to two consecutive hours per day.
• Half-page color advertisement (or comparable) in the Experience Guide printed publication. Distributed to 24,000+ prospective attendees.
• 15% discount on additional advertising.
• Sponsorship brand recognition in conference marketing materials featuring event website, digital assets, and print pieces as applicable.
• Registered attendee list with mailing information and includes email address for registrants who agree to disclose this information.
• Listing and link in a Sponsor Preview email sent to registered attendees prior to the event.
• Three (3) priority points earned.

As the starting package, this sponsorship level offers a selection of booth space, complimentary registrations and more to promote your brand in front of executives in the senior living field.

• One (1) complimentary 10’x10’ E2 booth space
• Five (5) Exhibitor Staff Badges—permits access to education sessions, keynotes, E2, and non-ticketed events.
• Strategic E2 booth placement within the VIP area within your Learning Community
• First opportunity to select an à la carte sponsorship for an additional discount (in order of sponsorship level)
• Staff support for private/public events hosted by your company during Annual Meeting.
• One (1) guest room held at headquarters hotel (sponsor pays for room)
• Early access to the hotel group room block to hold for staff or clients—up to five (5) rooms.
• Quarter-page color advertisement (or comparable) in the Experience Guide printed publication. Distributed to 24,000+ prospective attendees
• 10% discount on additional advertising
• Sponsorship brand recognition in conference marketing materials featuring event website, digital assets, and print pieces as applicable.
• Registered attendee list with mailing information for registrants who agree to disclose this information
• Listing and link in a Sponsor Preview email sent to registered attendees prior to the event.
• Two (2) priority points earned

Keynote Sponsorships

Description: (2) Keynote sessions available for sponsorship.

Sponsor Features: Opportunity for a representative from your organization to deliver LeadingAge’s scripted introduction of keynote from stage and show a two-minute video about your company (video provided by sponsor).

CAST Reception

Description: The CAST Reception will be held on Tuesday evening and usually draws between 200 to 300 individuals.

Sponsor Features: Your company will be recognized on promotional materials, including the conference website, mobile app, and printed Experience Guide, along with recognition on signage at the reception.

Leaders of Color Network Reception

Description: The Leaders of Color Network Reception will be held on Tuesday evening and usually draws between 200 to 300 individuals.

Sponsor Features: Your company will be recognized on promotional materials, including the conference website, mobile app, and printed Experience Guide, along with recognition on signage at the reception.

LeadingAge Live*

Description: The hottest new destination at the LeadingAge Annual Meeting—LeadingAge Live, where the excitement of E2 meets the energy of ESPN Game Day! Step into the spotlight for a live, unscripted chat where you can share what’s on your mind, showcase what’s happening at your booth, and give attendees every reason to stop by.

Sponsor Features: Your company will be recognized on promotional materials, including the conference website, mobile app, and printed Experience Guide.

* LeadingAge Live is an exclusive benefit to connect 2025 premier and elite sponsors with attendees and keep your brand top-of-mind.

Grab a Bite, Badge, and Beat: Kickoff Lunch

Description: Kick things off right with live music, great local food, and the excitement of the LeadingAge community!

Sponsor Features: Your company will be recognized on promotional materials, including the conference website, mobile app, and printed Experience Guide, along with recognition on signage in the lunch area. Your Staff will also have the opportunity to welcome attendees to lunch from the band stage. Additionally, your company has the option to provide branded tent cards to be placed on lunch tables.

Leadership Academy Alumni Reception

Description: Sponsor a reception where LeadingAge’s Leadership Academy alumni can reconnect, network, and welcome the incoming cohort of alumni. These events typically attract about 75+ attendees and grow each year as the Academy alumni community expands. There are currently more than 600 alumni of the Leadership Academy.

Sponsor Features: Your company will be recognized on promotional materials, including the conference website, mobile app, and printed Experience Guide, along with recognition on reception signage. A member of your staff may also deliver welcoming remarks that LeadingAge staff will help script, plus up to three (3) representatives from your organization may attend the reception.

Sole-Ful Giving

Open every day near registration.

Description: More than 580,000 people in the U.S. are homeless and many of them older adults. Feet work overtime when there is no cozy home or laundry room and unfortunately socks are the least donated item. LeadingAge wants to sock it to this problem. Attendees will be encouraged to bring a pair of socks to donate and place them in our giant bin. Help us meet our goal of 5,000 pairs of socks for Bostonians in need.

Sponsor Features:

Your company will be recognized on promotional materials, including the conference website, mobile app, and printed Experience Guide. A member of your staff will also be invited to present the donation to the charitable organization during the last day of the conference.

Attendee Reminder Email

Description: Sponsor the attendee reminder email that contains all the must-read information conference attendees need to ensure they arrive in Nashville ready to learn and network. The message is sent to each registrant one week before Annual Meeting begins.

Sponsor Features: Your company will be recognized on promotional materials, including the conference website, mobile app, and printed Experience Guide. Within the reminder email, your company will have a dedicated banner ad and a 40-word description that can be used to promote your E2 booth, in the format of a feature announcement.

Conference App & E2 Wayfinder

Description: Annual Meeting attendees rely on the event’s mobile app to be a central hub of information to navigate the conference. Don’t miss your opportunity to sponsor a piece of technology that thousands of attendees will use repeatedly during the four-day event.

Sponsor Features: Your company will be recognized on promotional materials, including the conference website, mobile app, and printed Experience Guide, along with a banner advertisement and URL that can link to your website. Plus, your team can choose to send up to three (3) custom, in-app messages during the conference.

Coffee Sleeve Sponsor

Description: Coffee is a hot commodity at LeadingAge’s Annual Meeting. Have your logo placed on all coffee sleeves used during the event! Attendees will become your brand ambassadors as they walk around the conference sipping on their morning or afternoon cups of brew.

Sponsor Features: Your company will be recognized on promotional materials, including the conference website, mobile app, and printed Experience Guide. Coffee sleeves that display your company’s logo will be purchased by LeadingAge and distributed to the on-site caterer so that all hot beverages purchased during the event will display your branding during the four-day conference.

Lanyard & Badge Email Sponsorship

Description: Badge credentials are required for all Annual Meeting events. Sponsor the conference’s badge and lanyard, and your company’s logo will be prominently featured on something worn by every attendee.

Sponsor Features: Your company will be recognized on promotional materials, including the conference website, mobile app, and printed Experience Guide. Your logo will be printed on badge lanyards that are distributed to every attendee. Plus, your company’s logo and booth number will appear on an important email that is sent to all attendees that contains badge printing instructions. Your company’s logo will also be featured in signage in the conference registration area.

Wi-Fi Throughout the Convention Center

Description: Sponsor identified with Wi-Fi service in the convention center used by many attendees.

Sponsor Features: Your company will be recognized on promotional materials, including the conference website, mobile app, and printed Experience Guide. Your company name and logo will be included on signage in the convention center. Your business will also receive acknowledgement from the keynote stage on Monday, November 3. Your company will be acknowledged with a dedicated graphic on the Level 3 video wall outside the keynote, E2, and registration areas.

Water Stations

Description: Annual Meeting attendees frequent water stations to fill their bottles or grab a quick sip between sessions. Seize the opportunity to have your brand prominently displayed at 15+water stations located in high-traffic areas around the convention center.

Sponsor Features: Your company will be recognized on all promotional materials, including the conference website, mobile app, and printed Experience Guide. Your company name and logo will also appear on signage next to each water cooler station. You’ll also have the exclusive opportunity to provide cups customized with your brand (available for an additional cost).

Headquarters Hotel Keycard Sponsorship

Description: Sponsor the hotel keycards at Annual Meeting’s headquarters hotel in Boston. Guests will see your company’s logo on room keycards they receive at check in and use during their stay. 850+attendees will stay at the host headquarters hotel during the conference.

Sponsor Features: Your company’s logo will appear on hotel room keycards as well as recognized on promotional materials, including the conference website, mobile app, and printed Experience Guide.

Lunch Sponsorship in E2

Description: On Monday and Tuesday, attendees will enjoy chef-inspired hot buffet lunches in spaces that feel as if they stepped off the E2 floor and into a popular downtown restaurant.

Monday and Tuesday Lunch

Sponsor Features: Your company will be recognized on promotional materials, including the conference website, mobile app, and printed Experience Guide. Your branding will also appear on restaurant signage and your staff will have the opportunity to welcome attendees to lunch. Additionally, your company has the option to provide branded tent cards to be placed on lunch tables.

Serve Treats Inside Your Booth

Description: Nothing draws a crowd like a delicious snack! Order a supply of treats and have your special snack and booth number listed on the official E2 map.

See your exhibitor kit for details and order form.

Sponsor Features: Your company will be recognized on promotional materials, including the conference website and mobile app.

Enhanced Exhibitor Directory Listing

Description: Upgrade your basic listing to increase your visibility in the online directory, interactive floor plan, and show planner. There are three (3) options to capture the attention of attendees before, during, and after Annual Meeting.

Digital Advertising

Description: Stand out and make a lasting impact at the LeadingAge Annual Meeting with our exclusive Digital Advertising Package. This premium opportunity places your message on stunning, large-scale digital displays strategically located throughout the BostonConvention and Exhibition Center, ensuring maximum visibility and engagement.

Sponsor Features: 5 minutes of exposure every hour with your ad playing multiple times across all three display locations. Leverage 10, 20, 30-second digital assets to bring your brand to life. Your digital ad will repeat several times throughout each hour Sunday, Monday, and Tuesday. You choose the details around your frequency.

Collaborative consultation with digital production experts to ensure your content meets specifications and looks exactly as you envision.