3:00-4:00 p.m

52-H. How to Identify Your Organization’s Growth Path

How do progressive organizations adapt to meet growing market demand? This session will explore two approaches. You'll learn how a Florida-based single-site life plan community implemented a strategic growth plan to establish a satellite campus, and how a Tennessee-based multi-site organization's growth strategy led it to expand an existing campus. While both growth initiatives were similar, each organization employed unique strategies to achieve its goals. Presenters will guide you in formulating key questions to ask yourself, your board, and other stakeholders when developing market-based, mission-aligned growth strategies. You'll also learn how market analysis, vision setting, and strategic repositioning contribute to successful growth. Don't miss this opportunity to identify your organization's growth path.

• Stuart Jackson, Executive Vice President, Greystone — Irving, TX, United States
• Tim Buist, Chief Strategic & Implementation Officer, The Reserves at Spring Hill — Spring Hill, TN, US