10:00-11:00 a.m

55-K. Finding New Places Where Your Organization Can Grow

Growth is the most effective strategy for nonprofit organizations seeking long-term sustainability in the senior living sector. But where should you establish a new project, and which senior living offering will best meet the needs of older adults in your chosen locale? This session will help you tackle the formidable task of identifying and prioritizing new locations where your organization can grow. Presenters will guide you to think strategically about potential sites for new growth and show you how to use data tools to prioritize where to conduct detailed site searches and market analyses. You'll also learn to leverage market-driven information to select the type of project most likely to succeed in your chosen area.

• Colleen Ryan Mallon, Vice President of Marketing and Advancement, Frasier — Boulder, CO, US
• Sara Montalto, VP, Strategic Services, Love & Company, Inc. — Frederick, MD, United States