3:00-4:00 p.m

28-E. Drive Growth by Aligning Governance, Operations, and Sales

Does your organization's board focus on stewardship and risk, while your leaders handle operations, your marketers oversee branding, and your sales teams focus on conversions? Organizations struggle when stakeholders follow separate pathways, pursue siloed priorities, and tell different stories. This session will help you align governance, operations, marketing, and sales into a unified, credible narrative. Presenters will show you how to connect boardroom decisions to sales outcomes; what boards need to know about brand and sales; how leadership behaviors influence the brand promise; and how misalignment affects growth. You'll learn to break down organizational silos, manage tensions, and build trust so that external messaging feels authentic and consistent.

• Colleen Hollestelle, President & CEO, Santa Marta — Olathe, KS, US
• Susan Bogan, Co-CEO, AgePop
• Joe Ewert, President, Aging Research Institute (ARI) — Lawrence, KS, USA
• Andy Schmidt, Board Member, Santa Marta — Olathe, KS, US