10:00-11:00 a.m

34-K. Let’s Talk: Adding Communications to Your Strategic Planning Process

Strategic planning often falters when stakeholders don't understand their role in the process or feel their voices aren't being heard. This session will propose a powerful yet often-overlooked solution: supporting the strategic planning process with a robust communications plan. Presenters will share case studies of organizations that have led transparent, forward-thinking strategic planning processes by communicating effectively with residents, families, staff, board members, and community partners. You'll learn how to implement collaborative planning approaches, determine the timing and depth of stakeholder involvement, build trust, and sustain momentum. Whether you're preparing for your next strategic planning cycle or managing organizational change, this session will help you use clear communication to lead with clarity and confidence.

• Wendy Scott, Principal, Chief Strategy Officer, Blue Blaze Associates — Newark, DE
• Sara Marcq, Manager, Baker Tilly — Chicago, IL, United States
• Tyler Kendall, President and CEO, Westminster-Canterbury of the Blue Ridge — Charlottesville, VA, US